Sébastien Gavillet

• COO, Wine Aromas – Le Nez du Vin (USA)

• Co-Founder & Master Distiller, NOCO Distillery

• Advisory Board Member, Council of Whiskey Masters

• Author & Executive Consultant

Sébastien Gavillet is a Swiss executive with more than 25 years of experience across wine, spirits, and luxury retail. He serves as COO of Wine Aromas – Le Nez du Vin in the United States and is the co-founder & master distiller of NOCO Distillery, an award-winning American craft distillery recognized as Micro Distillery of the Year, Best Single Barrel Bourbon (2024), and winner of Best Small Batch Bourbon and Best Rye Whiskey (2025).

As a global consultant, Sébastien advises founders, investors, and leadership teams across wine, spirits, hospitality, and luxury retail on strategy, market entry, acquisitions, valuations, and executive decision-making. His work frequently involves complex, highly regulated environments, where clarity, speed, and execution matter more than theory. He operates as both a fractional COO and a shadow consultant, stepping in where decisions stall and momentum is at risk.

A published author and Advisory Board Member of the Council of Whiskey Masters, Sébastien is also recognized for his work at the intersection of sensory science, AI, and business systems, including pioneering applications of digital “twins” for training, evaluation, and operational efficiency.

Born in Switzerland to a Swiss father and a Swedish mother, he grew up across Kenya, Tanzania, Japan, and Switzerland, and has lived in the United States for over 25 years. Fluent in French and English, with additional languages in progress, he brings a multicultural perspective and a global network to every engagement.

Publications

• Discovering & Mastering Single Malt Scotch Whisky

• The International Whisky Guide (2016–2019 editions)

• Contributor to global wine & spirits media, with readership in more than 180 countries

Connect with Sébastien on LinkedIn for his latest insights.

How I Work

• I work with founders and executives who need clarity and execution, not noise.

• I am direct, systems-driven, and focused on outcomes. If something does not move the needle, it does not belong in the room. My role is to simplify complexity, accelerate decisions, and build structures that scale without breaking.

• If you are navigating growth, a market entry, a transition, or an acquisition, I will tell you what matters, what does not, and what to do next, human to human.